The essence of my artistic creation applied to worldly objects

What is more beautiful than enhancing the environment you live in with artistic images that elevate the aesthetic and spiritual value of your life?
Applying images to everyday objects is a good idea.

But it has always been that way throughout our existence. There is nothing really new to say. The idea is old, ancient – ​​but not the elements that carry the art, not the objects on which these images are projected. It is nothing new from a commercial perspective: people already carry images on clothes and objects, images that primarily represent material status, such as well-known brands.

In that sense, people carry symbols of social prosperity, of companies and their owners – but not symbols that represent the individual himself. In other words, you are a walking sign that reflects the success of others, not your own. That is logical; perhaps one’s own material situation does not allow for anything else. But it is not about that kind of prosperity.

Think about it: the famous brands have been building a material identity for years and using people to further strengthen their brands. In other words – when you wear a specific brand, you become reified by the market. It is the individual who actually works for others, for the brand, by consuming the product that represents it. And since these products are mass-produced at low cost, the artistic aspect disappears.

The brand aesthetic has nothing to do with artistic or individualized social significance – it is a commercial aesthetic. It makes people believe that they are unique when they wear it. But at the same time, there are millions of others who wear the exact same thing. In other words, there is no individuality – the person has exchanged their own personality for a collective one, for the benefit of the success of others.

This is where my images come in and play a crucial role: to reflect the individual's relationship to their own image – as art in the service of personal identity.

For example, look at Bull's Collection .
The collection is Art with attitude – to wear with you . These are not just t-shirts – they are art that has left the canvas and gone straight into your everyday life.

This image collection is for those of you who dare to stand out, who think freely and wear your personality with pride.
The BULLS collection is more than fashion – it is movement, energy and the future in printed form. It is a collection for those who are looking for something more than just commercial fashion. It is an artistic message in motion.

My non-commercial images – my own artistic creations – become a support for individual expression through everyday objects.
My purpose is far from creating brands for mass consumers. Instead, I want each individual in this mass to be able to say: "This is me. This is my artistic aesthetic that only I identify with. I am a unique person with my own personality and a sense of art that is applied in everyday life – and thereby enhances the spiritual richness of my personal universe."

We all want to be recognized for what expresses our personality, our best qualities – and that cannot be done through mass brands that transform the individual into a wearer of uniforms that reify and alienate.

That's where my work lies: as a support for people to be able to say with pride:
"This is me."
"This is my aesthetic."
"This is my art – and it fills my life with spirituality."

For New Art Minds - Gustav De Gaacz